2013 (Vol. 23, No. 1/2)
ANTECEDENTS AND CONSEQUENCES OF IMPULSE BUYING BEHAVIOR: AN EMPIRICAL STUDY OF URBAN CONSUMERS IN VIETNAM (pp. 3-18)
NGUYEN THI TUYET MAI
NGUYEN VU HUNG
NGUYEN THI THU MAI
This research attempts to develop and test a full model examining the impact of several factors influencing impulse buying and the consequences of this behavior
for urban Vietnamese consumers. Specifically, we focus on investigating the impact of ‘modern-self’ and ‘traditional-self’ that is associated with the economy
transition. In addition, the impact of ‘Shopping Enjoyment Tendency’ is also examined. With regard to the consequences of impulse buying behavior, we
hypothesize that impulse buying is a significant predictor of joyful feeling (while making impulse purchase decision), feelings of regret/guilt, financial problem,
product disappointment, and others’ disapproval (after making impulsive purchases). To test the proposed model and hypotheses, a large consumer survey was conducted in Hanoi, the capital of Vietnam. All the hypotheses regarding the antecedents of impulse buying were supported, while the hypotheses regarding the
buying behavior’s consequences received mix support from the data. The findings are discussed and implications are provided.
Keywords: impulse buying, antecedents, consequences, Vietnam, SEM
THE KEY SUCCESS-FACTORS FOR A SINO GERMAN JOINT VENTURE: AN ANALYSIS APPLYING CROSSCULTURAL AND OLI-FRAMEWORKS (pp. 19-41)
MÁRIO HENRIQUE OGASAVARA
This study aims at making a contribution to international business research by identifying key success-factors for the foundation process of a Sino-German joint venture in China. Based on the OLI-framework (ownership, location, internalization) and cross-cultural theories we perform a qualitative case analysis in the form of in-depth fieldwork in China. The findings show that success factors are explained by the ownership advantages, location requirements and institutional influence by applying the OLI-framework. While from cross-cultural perspectives, the western bipolar cultural dimensions and the underlying value system of the Chinese culture are crucial factors. This study intends to support foreign managers to make the right decisions in the complex Chinese market environment.
Keywords: Cross-cultural theories, international business, OLI-framework, successfactors, Sino/German joint ventures
DIFFERENCES IN FINANCIAL RISK TOLERANCE: A STUDY OF THE UNITED STATES, CHINA, HONG KONG AND MACAO (pp. 43-65)
JANE L.Y. TERPSTRA-TONG
ROBERT H. TERPSTRA
This study compares the financial risk tolerance of three samples of Chinese from Hong Kong, Macao and Mainland China, with one sample from the United States. Based on 522 responses to a 13-item financial risk tolerance questionnaire developed by Grable and Lytton (1999), the study concludes that the Mainland Chinese have the highest risk tolerance and there is no significant difference in risk tolerance between Hong Kong Chinese, Macao Chinese, and Americans. The findings, therefore, challenge the general perception that people from a collectivist society are more risk tolerant than those from an individualist society because of their larger size of financial help network. Our findings also conclude that females are not necessarily more risk averse than males. In our sample, females from the U.S., Macao or China do not show any significant difference in financial risk tolerance from their male counterparts.
Keywords: financial risk tolerance, stocks, gender, investment behaviour, China, Macao
THE TAXATION SYSTEM IN MACAU: PERSPECTIVES FROM THE ACCOUNTING PROFESSIONALS (pp. 67-92)
LO WAI KIN
The objective of this research is to understand and evaluate the tax system in Macau. It represents an in-depth documentation of tax practitioners’ opinions on the tax system in Macau. Furthermore, the research also serves as an input into future discussions about changes in tax policies for the government as well as for the Legislative Assembly of Macau. The study shows that there are currently some problems that the government needs to pay attention to. On the other hand, further study is required to identify some contradictions in the opinions on the changes of the tax policies among the practitioners in Macau.
Keywords: taxation, Macau, accounting professionals